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Marketing and Sponsorship

David Beckham Stars In Sky Sports Ad Ahead Of '16-17 Premier League Season

David Beckham experiences the excitement, drama and surprises of an entire football season in just 60 seconds in a new advertisement to promote the Premier League on Sky Sports. The advert, which was unveiled on Thursday, sees Beckham head off on a morning jog only to find himself running through scenes from 10 months of football, enduring changing weather conditions, celebrating with fans, dashing in and out of a pub and at one stage being chased by a dog. Directed by award-winning Frederic Planchon, the film celebrates the unpredictability of the Premier League. Beckham: "Filming the ad was great and the finished piece is a really clever way of showing that you never know what might happen in football" (Sky Sports). THE DRUM's Tony Connelly reported the ad was created by ad agency Brothers. It launched on Thursday across Sky Sports digital platforms as well as Beckham's Facebook page. It will be shown on TV starting Friday (THE DRUM, 7/21).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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