Andy Murray’s second Wimbledon triumph "was watched by more than 13 million viewers on BBC1, but not quite as many as saw Portugal beat France in the final of Euro 2016," according to John Plunkett of the London GUARDIAN.
Murray’s straight-sets win over Milos Raonic drew an average of 9.2 million viewers (55%) from 1:50pm on BBC1 on Sunday, "with a five-minute peak of 13.3 million."
It was 300,000 fewer than the 13.6 million peak who saw Portugal beat France in the final of Euro 2016 on BBC1.
The final, in which substitute Éder won the championship for Portugal after Cristiano Ronaldo went off injured in the first half, "averaged 10.2 million viewers (46%) across four hours of coverage on BBC1 from 7pm." It delivered a 5-1 win for the BBC over ITV, which drew 1.9 million viewers (8.9%) for its coverage of the final (GUARDIAN, 7/11).
IN GERMANY: QUOTENMETER's Björn Sülter reported Sunday's Euro 2016 final recorded an average audience of 17.68 million viewers (60.1%) on German public broadcaster ARD. In the target demographic 14-49, the match obtained a 61.9% share as 6.99 million viewers tuned in. Wimbledon's women's singles final between Serena Williams and Angelique Kerber drew 350,000 viewers on German pay-TV channel Sky. The number translated into a market share of 3.3%. In the target demo, Saturday's match had a 5.1% share as 180,000 viewers tuned in. German free-to-air TV channel RTL attracted 4.32 million viewers (30.2%) for its broadcast of the British Grand Prix. In the target demo, the victory of Mercedes driver Lewis Hamilton drew 1.21 million viewers (25%) (QUOTENMETER, 7/11).
IN FRANCE: CB NEWS' Frédéric Roy reported the Euro 2016 final between France and Portugal was watched by an average audience of 20.8 million French viewers on M6, translating to a 73% market share, “the biggest French TV audience in 10 years.” The 1-0 Portugal victory recorded the “largest audience ever for M6, which broadcast its first Euro final.” The match drew more viewers than the French 1998 World Cup win (20.6 million viewers and a 75.6% market share), and was the “fourth highest French TV audience” since French TV audiences were first recorded in ’89 (CB NEWS, 7/11). The Euro 2016 final was also broadcast live on M6’s online platform 6play, which registered 1.5 million viewers during the match. The final was also the most commented match of the entire tournament on social media with 2.3 million tweets exchanged surrounding the match (M6). L’ÉQUIPE reported the ninth stage of the Tour de France, broadcast on France 2, drew an average audience of 5.2 million viewers and translated to a 42.5% market share. The end of the stage had a peak audience of 6.8 million watching the competition. France 2’s broadcast of the ninth stage was the most watched stage of the Tour so far, followed by the eighth stage (4.3 million) and the second stage (3.3 million) (L’ÉQUIPE, 7/11).
