La Liga is considering offers of as much as €35M ($39M) a season from "two potential sponsors," a league official said, according to Tariq Panja of BLOOMBERG. Long "overshadowed by its best teams, La Liga is campaigning to become a global brand like England’s Premier League." La Liga Sales & Marketing General Dir Adolfo Bara has spent the past year "touring much of the world touting for business." He said that the league will "decide whether to accept either of the two offers by the end of July." Another option "is to follow the Premier League" and have a so-called "clean brand." Bara: "We still have not decided whether we will name La Liga or not, but fortunately we have two offers on the table." He added that the decision will "depend on how much the companies -- one Spanish and the other from overseas -- will help promote the league outside Spain." Global reach "is a new ambition" for Spanish football. Until recently, the league’s business strategy "was deeply provincial." Clubs sold sponsorship and TV deals individually "and shared little revenue." Three years ago, a collective-selling agreement was reached, "which included TV rights and some sponsorship inventory." Bara: "Is this brand going to help us or not, and how much they are going to invest in pushing the league?" The league’s previous title sponsorship deal with BBVA ended at the end of last season (BLOOMBERG, 7/8).
