Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Marketing and Sponsorship

Usain Bolt Is The Face Of New Insole Brand Enertor

Usain Bolt is the "launch face for sporting insole brand Enertor" in a spot from VCCP that launched over the weekend, according to Shona Ghosh of CAMPAIGN LIVE. The spot begins with a voiceover from an unidentified Usain Bolt, who talks about a young boy deemed "too tall" to be a sprinter. This boy, he says over footage of a young child running, "overcame setbacks to keep on running." An adult Bolt appears and says, "I'm not done yet." The TV spot, which launched Saturday, was "directed by Charlie Crane through Knucklehead." VCCP Media is "handling the media planning and buying." It launched on ITV4 "during the Tour de France Highlights," and will run on sports channels including Sky Sports and Eurosport (CAMPAIGN LIVE, 7/8).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2016/07/11/Marketing-and-Sponsorship/Bolt-Enertor.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2016/07/11/Marketing-and-Sponsorship/Bolt-Enertor.aspx

CLOSE