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All England Lawn Tennis Club Partners With Space To Deliver Live Campaign At Wimbledon

The All England Lawn Tennis Club "has worked with agency Space to deliver a live campaign to welcome tennis fans to Wimbledon 2016," according to Alison Ledger of EVENT MAGAZINE. The campaign "aims to build excitement and anticipation for fans as soon as they arrive in SW19 in line with the AELTC’s new global proposition, 'In Pursuit of Greatness.'" The work "features tennis legends and today’s top players, as well as the officials and staff that help to make Wimbledon great." It "also shows the importance of continual improvements in the 50 weeks of preparation." Visitors to the tournament "will see inspirational messaging on a range of outdoor media placements." There "is also site-specific material at the two main stations, Wimbledon and Southfields, as well as media placements in the famous Wimbledon Queue, traditional outdoor media sites, free standing displays, structural walkways and gateway arches." Space "has worked with AELTC for the past five tournaments" (EVENT MAGAZINE, 6/27).

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