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Events and Attractions

Australian Football League To Make $14M Profit On Grand Final

The Australian Football League will make a "clear" A$19M ($14M) profit on this year’s Grand Final -- the league’s "biggest single injection of cash outside of its rich broadcast deal," according to Grant Baker of the HERALD SUN. The "astonishing figure" is revealed in the AFL Ticket Scheme Proposal -- a document signed by Victorian Sports Minister John Eren which "details how the prized Grand Final tickets are to be split." The document said, "The AFL Finals Series generates significant revenue for the AFL, with the AFL Grand Final alone generating $19 million net profit." Last year, almost 30,000 tickets were split between members of the competing clubs while the Melbourne Cricket Club (25,000); AFL entitlements and corporate obligations (16,500); AFL members (16,000); clubs 7,000 and Medallion Club (5,000) fill the 100,000-seat MCG. The AFL -- through its events office -- is selling corporate tickets for as much as A$2,640 ($1,930) for a category one seat. The cheapest tickets are A$950 ($697) for a category six seat. The league says its clubs’ ability to sell tickets linked to corporate packages for prices "hugely inflated above their face value was crucial to their financial viability" (HERALD SUN, 6/27).

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