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Marketing and Sponsorship

Marketplace Roundup: BBL Club Gießen 46ers Signs Kit Deal With Erreà

Basketball Bundesliga (BBL) club Gießen 46ers signed a new partnership with sportswear company Erreà as its official kit supplier. As part of the two-year deal, the company will supply jerseys and official teamwear. The Italian brand replaces K1X, which had been the club's partner since '11 (Gießen 46ers).

MYELOMA WINS DEAL: Scottish Championship side Raith Rovers gifted cancer charity Myeloma UK the chance for its logo to appear on the team's away strip "after being hand-picked by a supporter." A competition was run earlier in the year by the club for the opportunity to become a shirt sponsor for the forthcoming campaign (HERALD SCOTLAND, 6/23).

STREETBALL
New Balance Football unveiled its first product away from the 11-a-side pitch, its new Audazo futsal and small-sided range (RWD, 6/24).

TEAM EFFORTDentsu Sports Asia is collaborating with Sportswork Group as the co-exclusive sponsorship agency for the Southeast Asian Games from Aug. 19-31 in Kuala Lumpur. As the overall project manager for the SEA Games, Sportswork has formed an exclusive strategic partnership with DSA to maximize potential sponsorship partnerships. DSA will manage all rights for Japanese, int'l and local companies (Dentsu).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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