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Marketing and Sponsorship

NFL Jets Announce Porsche As Team's Official Sports Car, Luxury Vehicle

The NFL N.Y. Jets announced a new multi-year partnership with Porsche Cars North America. The agreement marks Porsche’s first NFL partnership and major market sports sponsorship on the East Coast. As the official sports car and luxury vehicle of the Jets, Porsche will be the presenting partner of the Jets Green Room -- the all-inclusive hospitality lounge and exclusive club inside MetLife Stadium. The new deal will also provide select Jets suite holders, premium season ticket holders and corporate partners the opportunity to participate in a unique driving experience in Porsche vehicles at a local track along with Jets personalities. During the season, the Porsche brand will be incorporated into special events at the Atlantic Health Jets Training Center including training camp and a co-developed Intelligent Performance-themed camp, during which best practices will be shared with Jets Partner Alliance members, team personnel and Porsche guests. The partnership was officially unveiled by a short-form video produced by Jets 360. Throughout the season, Jets 360 will also produce an original web series called Players in Porsches (Jets).

SBJ Morning Buzzcast: March 18, 2024

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ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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