Marketing and Sponsorship

German FA Selects Stuttgart-Based Strichpunkt As New Lead Agency

6.23.2016

The German FA (DFB) "has selected a new lead agency with Stuttgart-based Strichpunkt," according to Holger Rehm of SPONSORs. The agency "will take charge of the federation's corporate design." Strichpunkt, which also has an office in Berlin and employs around 80 people, beat out four competitors during the tender. The first product of the new relationship is the re-designed DFB-Pokal (German Cup) logo, which was introduced during the competition's first-round draw on June 18. The last re-design of the logo happened in '03. DFB Marketing Dir Denni Strich: "It was time to overhaul the brand" (SPONSORs, 6/22).

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