Premiership Rugby confirmed three TV deals that will see the competition broadcast in more than 50 African countries from September.
The three new contracts are the first distribution deals announced following Premiership Rugby's new five-year int'l TV rights agreement for Premiership Rugby and the Premiership Rugby 7s Series with RDA TV and Altice group for all markets outside the U.K. & Ireland and the U.S.
The African deals include:
- The first time Premiership Rugby has had three different broadcasters in sub-Saharan Africa.
- Two new broadcasters in Africa for Premiership Rugby -- Ma Chaine Sport and Kwese Sports -- alongside long-time broadcaster SuperSport.
Ma Chaine Sport, owned by Altice, will broadcast exclusive French language rights to Premiership live matches, and non-exclusive English-language weekly highlights programs in sub-Saharan Africa, excluding South Africa. Altice will also broadcast Premiership Rugby in France, Belgium, Luxembourg and Switzerland via its SFR Sport networks, and also in Portugal.
SuperSport has licensed rights to all matches in the Premiership and weekly highlights programs and will be the only broadcaster showing this in South Africa. Kwese Sports has acquired the exclusive English-language rights to all live Premiership Rugby matches and the non-exclusive rights to the English-language weekly highlights programs for sub-Saharan Africa excluding South Africa (
Premiership Rugby).
