German free-to-air channel ProSieben "has signed a deal with German national team player Jérôme Boateng to support its new TV and social media campaign." The Bayern Munich player "will be featured in five commercials and on ProSieben's social media platforms" over the course of the summer. While ProSieben "has no football in its program, sister channel Sat.1 currently shows Copa América games and will air for the first time six Euro 2016 group stage games" (DWDL, 6/7).
Shenzhen-listed video-streaming firm Baofeng Technology "unveiled on Tuesday details of its new subsidiary, Baofeng Sports." The new unit "will provide live casts and virtual reality content on its PC and mobile platforms," beginning with the Chinese Super League in '16-17. MP & Silva co-Founder Andrea Radrizzani will be the CEO of Baofeng Sports' int'l business (SOUTH CHINA MORNING POST, 6/7).
Football media platform Copa90 "is positioning itself to make the most of Euro 2016 this summer" after revealing it will take its "hugely popular" FIFA and Chill show to the beachfront for a live broadcast at the Ibiza Rocks music festival. Hosts Poet and Vuj will set up shop in the open air Ibiza Rocks Bar in San Antonio where they will live stream their interview chat show FIFA and Chill, "where famous names in the football world join them for a chat" while playing EA’s FIFA 16 game.
The platform "has over 11 million followers and has grown in popularity following star appearance from the likes of Professional Footballers’ Association player of the year Riyad Mahrez and Arsenal’s Theo Walcott" (THE DRUM, 6/7).
The ASEAN Football Federation "beefed up its tournament management tools with a three-year agreement with Sportradar" for its Federation Management Platform competition management tools.
The AFF -- comprised of Brunei, Indonesia, Malaysia, Philippines, Singapore, Thailand, Cambodia, Laos, Myanmar, Vietnam, East Timor and Australia -- "will use the data technology platform for its competitions, including its flagship AFF Suzuki Cup" (INSIDE WORLD FOOTBALL, 6/7).
Former Wimbledon champion Lleyton Hewitt "is set to be a major part of the BBC's Wimbledon coverage of The Championships for the first time." The 35-year-old Australian, who retired earlier this year, "will be part of a team of analysts that will also include Annabel Croft and Jim Courier making their debuts." It "is hoped his addition will make up for the loss of Andy Roddick, the sharp-witted American who was very well received, but is unavailable this year" (London DAILY MAIL, 6/7).
