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Marketing and Sponsorship

Marketplace Roundup: Juventus Renews Samsung Sponsorship For Three Years

Samsung and Serie A side Juventus announced "a three-year extension to their existing sponsorship deal." Samsung said that it will continue as the team's official partner until '19, with Samsung branding to be featured at the club's Juventus Stadium and training center in Turin. The two brands "also pledged to work together on social media campaigns and other promotional activities," as well as develop projects to optimize technology for the benefit of fans (TELECOM PAPER, 5/26).

AZ ALKMAAR RENEWS: Dutch football team AZ Alkmaar agreed to a renewed contract with major sponsor AFAS, a software company. The firm "currently acts as the team’s main shirt sponsor, and also owns the naming rights" to the club’s Alkmaar-based, 17,000-seat stadium. The extension "will see the partnership continue for a further six years" (SOCCEREX, 5/25).

SPONSOR REVEALED: The sponsor "believed to save" beleaguered South African side Eastern Province Rugby Union from final liquidation is marketing firm Integrated Sport. The information was made public when the EPRU "handed in a business plan to the High Court in Port Elizabeth in an attempt not to be liquidated." According to the business plan, Integrated Sport will invest 20M rand ($1.29M) per year into the EPRU for the next five years (SPORT24, 5/25).

MARKETING BRIEFS ...
The French Wrestling Federation (FFL) and online sports association membership platform E-Cotiz signed a three-year partnership on Tuesday. Starting in June ’16, E-Cotiz and the FFL will allow the public to register with the FFL anytime through the E-Cotiz website. Members will be able to fill out registration forms and upload medical certificates. E-Cotiz offers a secure online membership platform where members can stagger their fees, and associations can easily collect dues (FFL).

Tourism Malaysia
has sealed a deal to become La Liga’s tourism destination partner in Asia, following a contract signed between Tourism Malaysia, La Liga and Mediapro. The deal means Malaysia will receive brand exposure in over 20 countries with approximately 186 million total viewers (La Liga).

The Football League launched a promotional campaign ahead of this weekend's playoff finals that will see live score updates posted on digital advertising space in the towns and cities of the teams competing in the finals. The campaign will include the London North Towers, which will be used to promote all three finals prior to each match. The updates are part of the league's #OnlyOne campaign (Football League).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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