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FFA Slashes Socceroos Ticket Prices In Bid To Boost Melbourne Crowds

Crowds for many of the Socceroos' matches in recent times -- certainly in the big cities of Melbourne and Sydney -- "have not been as large as some expected, and Football Federation Australia is taking no chances with the friendlies against Greece and the Matildas' pre-Olympics send-off matches against New Zealand," according to Michael Lynch of THE AGE. The game's governing body is offering members of the "Football Family" -- essentially anyone who is registered to play the game or logs on and registers for free membership -- "massive discounts" for the Etihad Stadium matches on June 7 involving the three countries. A flyer just released from Football Federation Victoria -- a constituency of the FFA -- "announced swingeing price cuts for Victorian Football Family members for the Etihad games," with the prices of category B adult tickets cut from A$106.89-A$55.91 ($77-$40), a discount of almost 50%. Category C tickets, which were originally sold for A$55.91, are now A$35.52 ($25), "with junior, concession and family tickets also available as part of the cut-price deal for Football Family members." An FFA spokesperson said, "There is a capacity in major stadia such as Etihad Stadium to provide affordable entry prices when there are 55,000 seats available." FFA said that "the initiative is not a panic move but a regular marketing ploy, rewarding those who have supported the game in the past." The organization said that "it is expecting a crowd of around 50,000 for the Greece match in Melbourne" (THE AGE, 5/26).

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