Eurosport launched Eurosport VR, a new virtual reality application. Eurosport VR is ready to download ahead of this year’s Roland Garros and will feature daily highlights of the best matches, including "Shots of the Day," and exclusive behind the scenes footage in VR. The innovation builds on the development of a range of VR content by Eurosport and Discovery Communications, including the 360 degree film which allowed fans to experience Bode Miller’s point of view as he tackled the Beaver Creek course ahead of last winter’s Alpine Skiing World Cup event at the venue (Eurosport).
MULTILINGUAL: KingFut has been appointed by current Serie A champion Juventus to manage its official Arabic social media accounts and digital media presence across different platforms. This comes as part of the Italian club’s strategy to expand its int'l reach and communicate with Arabic-speaking fans across the Middle East, Africa and the rest of the world. Arabic becomes the seventh language that the club will use to connect with Juventus supporters worldwide on a daily basis, after Italian, English, Spanish, Indonesian, Japanese and Chinese (KingFut).
MEDIA BRIEFS ...
Euroleague Basketball "inked a partnership deal with Snapchat through which Snapchat Live Stories brought fans closer to the action at the Final Four championship format event of the Euroleague professional club basketball competition." The partnership between Snapchat and Euroleague Basketball expands the league’s mission of "producing more content, on many more screens" (FUTURESPORT, 5/24).
Beta Television Station "has been awarded exclusive broadcasting rights of Super League of Malawi games." The station "bid for the rights" at a total sum of 266M Zambian Kwacha ($51,200) per season. Beta TV will own the rights from '16-18 (MALAWI24, 5/23).
LaLiga and Grabyo will live stream the game between Atletico Madrid vs. Athletic of the Spanish Women’s First Division to Facebook on Saturday. This match will be the first competitive football fixture to be live streamed to Facebook by a European football league. The match will be available worldwide in every country with no geoblocking of content in place.
LaLiga and Grabyo formed an official partnership in November and work together to distribute short-form video clips to Facebook, Twitter, YouTube and Instagram simultaneously (Grabyo).