Menu
Marketing and Sponsorship

Marketplace Roundup: VfB Stuttgart Renews Deals With Fanuc, Hofmeister

Second Bundesliga side VfB Stuttgart "has renewed its sponsorship deals" with Fanuc and Hofmeister. Both deals were set to expire this year. Second-tier partner Fanuc "will increase its involvement and in return receive ad space on LED boards and a hospitality package." Fanuc "is expected to pay a seven-figure sum for the rights." Fourth-tier sponsor Hofmeister will pay an estimated €300,000 ($340,000) for its rights (SPONSORs, 5/16).

Tire brand Falken has signed on as the official partner of the Bundesliga's relegation games and the 2016 Supercup. Falken will receive LED presence in camera view at all four relegation games and the Supercup, which features the Bundesliga champion and DFB-Pokal (German Cup) winner (Lagardère Sports).

ADDITIONAL SECTIONS
PODCASTS

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.
SBJ TV

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Sports Media Podcast March 27 2024 The Big Get John Smoltz

12 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2016/05/17/Marketing-and-Sponsorship/notes.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2016/05/17/Marketing-and-Sponsorship/notes.aspx

CLOSE
You have 0 articles remaining this month.

Register for a free SBJ account to unlock one extra article per month.

© 2024 Leaders Group. All rights reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group.