Man City signed a new partnership agreement with PAK Lighting, which sees the supplier of indoor and outdoor lighting products become the club's first official lighting partner in China. PAK has a long history of providing lighting for sporting events and venues across China, including the 2010 Asia Games and the 2008 Beijing Olympic Games. In addition to supplying lighting products, PAK's involvement in a variety of sport marketing projects is extensive. PAK will be a part of a range of upcoming in market fan activations beginning with the club's pre-season visit to China. PAK and Man City will work together to enhance their partnership through a variety of in market initiatives, including promotional assets, access to exclusive behind the scenes footage, LED advertising and an online presence as the club's official regional lighting partner (Man City). SOCCEREX reported the deal comes just weeks after Man City "signed a partnership with Soccer World China, an event organiser, to help educate coaches and promote football in the region" (SOCCEREX, 5/6).