Menu
Marketing and Sponsorship

Manchester City Announces Partnership With China's PAK Lighting

Man City signed a new partnership agreement with PAK Lighting, which sees the supplier of indoor and outdoor lighting products become the club's first official lighting partner in China. PAK has a long history of providing lighting for sporting events and venues across China, including the 2010 Asia Games and the 2008 Beijing Olympic Games. In addition to supplying lighting products, PAK's involvement in a variety of sport marketing projects is extensive. PAK will be a part of a range of upcoming in market fan activations beginning with the club's pre-season visit to China. PAK and Man City will work together to enhance their partnership through a variety of in market initiatives, including promotional assets, access to exclusive behind the scenes footage, LED advertising and an online presence as the club's official regional lighting partner (Man City). SOCCEREX reported the deal comes just weeks after Man City "signed a partnership with Soccer World China, an event organiser, to help educate coaches and promote football in the region" (SOCCEREX, 5/6).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2016/05/09/Marketing-and-Sponsorship/Man-City-PAK.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2016/05/09/Marketing-and-Sponsorship/Man-City-PAK.aspx

CLOSE