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NBA Partners With The 120 Media Collective To Operate NBA.com In India

The NBA and communications company The 120 Media Collective announced a partnership to operate the customized NBA.com in India, the NBA’s official digital destination in the country. The geo-targeted NBA.com will offer Indian fans access to all things NBA, such as video highlights, game recaps, scores, stats and more. The responsive and mobile first digital destination will also provide localized content, including podcasts hosted by local basketball personalities and a special section dedicated to Sim Bhullar -- the first player of Indian descent to play in the NBA -- and Satnam Singh -- the first Indian player to be drafted into the NBA. NBA.com in India will feature personalized settings for fans to follow their favorite NBA teams and players, an NBA FIT corner with instructional basketball content, and "Supreme Courts" showcasing the best basketball courts across the country. NBA Deputy Commissioner Mark Tatum: "The popularity of basketball in India has never been stronger, and our newly redesigned digital destination will provide Indian fans with instant access to NBA news and content. We are committed to the growth of basketball in India" (NBA).

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