Marketing platform Crowdtap released the results of a new study that explores the viewing and online social behaviors of anticipated viewers of the 2016 Summer Olympics. If trends since the 2014 Games in Sochi were any indication, Rio is poised to be the most social Olympics yet. Crowdtap surveyed 500 U.S. adults and found that the preferred platforms for Olympics social conversation vary by age group -- while Facebook is the leading platform across all adults surveyed, younger millennials favor emerging platforms like Snapchat and Instagram more heavily than older millennials and adults 35+. Eighty-four percent of viewers plan to tune in to the games on TV, and males are two times more likely to watch on computers, tablets and smartphones (Crowdtap).
OLYMPIC BRIEFS ...
Mexico "may send a 100-strong sports delegation to the 2016 Olympic Games in Rio de Janeiro, Brazil."
So far, 87 Mexican athletes, including 53 men and 34 women, "have qualified to compete at the world's largest sporting event, but that list may grow if the country's volleyball team qualifies for the games" (XINHUA, 4/27).
Satellite operator SES signed a capacity agreement with Eurovision to broadcast the Rio 2016 Olympics to sports fans around the world.
Eurovision will lease several transponders on the NSS-806 satellite between July and August to enable broadcasters across the globe to provide extensive coverage of the Olympics in Rio and distribution of other major sporting events (SES).
