Menu
Events and Attractions

Brisbane Could Host V8 Supercars Race In Move That Could Inject $30.5M Into City

V8 Supercars has "left the door open" for Brisbane’s Central Business District to "host a race" in a move that could inject A$40M ($30.5M) into the city’s economy, according to Travis Meyn of the Brisbane COURIER-MAIL. The sport announced "a multi-million dollar sponsorship agreement with Virgin Australia" on Wednesday. The arrangement "will open doors to more races being hosted overseas, possibly in the Middle East, and help fans attend events through a new travel program." The Queensland Government’s contract to host three races -- Gold Coast, Townsville and Ipswich -- expires this year. Negotiations "are under way on a new five-year arrangement for the Queensland races but there is scope for Brisbane to host a race beyond that." V8 Supercars CEO James Warburton said, "It’d be brilliant, fantastic. It’s been discussed and talked about across a whole host of years. Ultimately we’re really happy with Gold Coast and Townsville being slightly more regional. I’d never rule it out." The three Queensland events "are warmly embraced" and bring A$75M ($57.2M) into the state’s economy (COURIER-MAIL, 4/27).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2016/04/29/Events-and-Attractions/Brisbane-V8.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2016/04/29/Events-and-Attractions/Brisbane-V8.aspx

CLOSE