NBA Announces Opening Of Manila Office To Expand Efforts In The Philippines

The NBA opened an office in Manila, Philippines, as part of its commitment to grow basketball and the NBA’s business initiatives in the country. NBA Philippines Managing Dir Carlo Singson will lead a dedicated local staff to assist NBA headquarters in continuing the growth of all of the NBA’s business lines in the country, including TV, digital, merchandising, events and grassroots programs, and social responsibility. Singson’s nearly two-decade career with the league has included stints in the league’s headquarters in N.Y. and in the Hong Kong regional office. NBA Asia Managing Dir Scott Levy said, "Opening an office in the Philippines is the next step in our efforts to grow basketball and the NBA’s popularity throughout Asia." The NBA currently has relationships with a network of TV and digital media partners in the Philippines, including a partnership of more than 15 years with Solar. With the opening of the Manila office, the NBA now has offices in 13 markets worldwide (NBA).