Menu
Marketing and Sponsorship

Toyota Gears Up To Sponsor Women's Australian Football League

The Australian Football League's new women's league "looks likely to be packaged into a new multimillion-dollar deal with Toyota, with the competition's major sponsor expected to extend its football partnership until at least 2019 and potentially through until 2022," according to Caroline Wilson of THE AGE. With Toyota's "enthusiasm for the soon-to-be-launched eight-team female competition likely to reap a significantly expanded financial agreement, the AFL's major partner NAB is looking to replicate its strong financial support of the game's junior pathways, including a women's rising star." Toyota's latest contract in its 13-year partnership with the AFL ends in October, "but a new deal is close to completion and is expected to be announced well before the end of the season." The prevailing view is that Toyota "will become the naming rights sponsor of the women's competition, along with the men's." AFL Commercial Operations GM Darren Birch said, "We're currently in negotiations with Toyota and the conversation is going really well. With the new women's competition about to launch, we're obliged to talk to them about new initiatives, and they've shown strong interest. There's strong interest in the women's game with a number of our existing corporate partners." With the AFL's major sponsorship agreements generally running in line with its broadcast media deals, the Toyota sponsorship "could potentially be broken into a three-year agreement with a further option" (THE AGE, 4/5).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2016/04/06/Marketing-and-Sponsorship/Toyota-AFL.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2016/04/06/Marketing-and-Sponsorship/Toyota-AFL.aspx

CLOSE