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One Direction's Louis Tomlinson's Design Wins Doncaster Rovers Kit Competition

League One side Doncaster Rovers insisted its kit design campaign was “fair and above board” after the competition for supporters to create the '16-17 away shirt was won by One Direction singer Louis Tomlinson, according to the PA. Rovers asked fans "to send in their ideas, with the top five designs being put in an online poll." In the away shirt category, Tomlinson’s black design received 33.7% of the votes. But the club attracted criticism "when it was revealed who was behind the design." Doncaster said in a statement, "We are aware that the result of the competition has attracted some mixed feedback, but we can assure our fans that the voting process for the 2016/17 shirt designs was all fair and above board." After hearing he had won the kit competition, Tomlinson reacted on Twitter (PA, 4/5).

Source: Doncaster Rovers

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