Japanese Public Broadcaster NHK Starting Int'l Marketing For 2020 Tokyo Olympics

Japan's public broadcaster NHK World TV has partnered with Virgin Media to target U.K. consumers "as it starts to push its brand ahead of the 2020 Tokyo Olympics," according to Charlotte McEleny of THE DRUM. The three-day campaign "marks the start of activity in which it promotes its English language service and travel shows to an international audience." The campaign, which kicks off in the U.K. this week, "will go live across Virgin Media channels, including a homepage takeover, ads on Virgin Media’s WiFi network on London Underground and ads on Virgin Media TiVo set top boxes." NHK has "also hired specialist TV PR company TPR Media to promote the shows and its brand in the run up to Tokyo 2020" (THE DRUM, 3/28).