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Marketing and Sponsorship

Marketplace Roundup: Helloworld Partners With Volleyball Australia

Travel distribution company Helloworld signed on as the major sponsor of Volleyball Australia for the next four years. The deal, which covers the men’s and women’s national teams for both indoor and beach volleyball, was announced as Volleyball Australia prepares for one of the biggest beach volleyball events in Australia since the 2000 Sydney Olympics. Helloworld will also support the Australian indoor volleyball teams, as they head to Japan for the Olympic qualifiers in June (FIVB).

MAKING WAVES
: The Socceroos "will debut a new strip on Thursday night in a World Cup qualifier against Tajikistan." Gold is the dominant color of the new kit for the Matildas and Socceroos, but "judging by the public reaction, the national teams will have quite the task in front of them." The strip "was not well received on social media, with many suggesting they would not be buying the new kits." The new shirt also features a "wave rock" pattern based on a natural rock formation found in Western Australia "which is shaped like a tall breaking wave" (SYDNEY MORNING HERALD, 3/22).

MARKETING BRIEFS ...

French Top 14 rugby side Montpellier has signed a five-year kit sponsorship with Italian sportswear brand Kappa. Kappa becomes the official kit sponsor for the club until '21 (MHR).

Daikin Air-conditioning India "renewed its sponsorship deal" with Indian Premier League side Delhi Daredevils (IANS, 3/21).

SportAccord Convention announced Dow Jones as the top media partner for this year’s convention. Dow Jones will raise the profile of the SportAccord Convention through advertising as well as providing access to news services on a trial basis for delegates (SportAccord Convention).

3D software design company Dassault Systèmes renewed its partnership with Oracle Team USA, winner of the 33rd and 34th America's Cups, for the 35th America's Cup in '17 in Bermuda (Oracle Team USA).

The Transat
, the oldest professional solo sailing race, which sets sail from Plymouth to N.Y. on May 2, named French bakery goods brand bakerly its title sponsor. The race now officially becomes "The Transat bakerly." Bakerly is a U.S. subsidiary of the French industrial food group Norac (The Transat).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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