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Media Notes: Visa Releases Beating Heart Olympic Ad

Visa "invites a comparison between its unfailing services and the beating heart of an athlete in a new cinema campaign." Saatchi & Saatchi London created the ad, which "mixes shots of an athlete's training regime in the run up to the Olympic Games with images of a heart beating inside someone’s chest." The ad features Ashley Bryant, a decathlete who won Silver at the 2014 Glasgow Commonwealth Games, "who plays an Olympic athlete preparing for the forthcoming games." IOC rules "forbade the use of an Olympic athlete in the ad." Juan Cabral directed the ad "through MJZ." The spot will "run in cinemas, as well as on YouTube and Facebook, in the run up to the Rio 2016 Olympic Games" (CAMPAIGN LIVE, 3/21).

France Télévisions has announced the renewal of the TV rights for the Six Nations tournament until ’22, as well as the fall tour of the French national rugby team until ’21. The deal includes the November tournament “as well as the team France matches at home in preparation for the 2019 Rugby World Cup.” The U20 Six Nations tournament “will be broadcast on France 4.” France Télévisions and Eurosport will “co-broadcast the women’s Six Nations tournament” (MEDIA SPORTIF, 3/18).

Laureus launched the Real Heroes campaign, a series of human interest stories. Ahead of the Laureus World Sports Awards, which take place in Berlin on April 18, the Real Heroes stories will showcase the work of Laureus Sport for Good (Laureus). 

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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