Sky will launch Sky Sports Mix to bring some of the world's biggest sporting events to all its TV customers in the U.K. and Ireland at no extra cost. Customers will be able to watch a mix of live sport -- including football, golf from Europe and the U.S., int'l cricket and more -- as part of their basic subscription packages.
From the launch this summer, viewers can access regular live football from competitions including La Liga, Major League Soccer, FIFA World Cup 2018 qualifiers, as well as a select number of Premier League and Football League matches.
Sky Sports Mix will also bring women's sport to a broader audience, with live women's golf, cricket and netball. These will appear alongside shows like Game Changers and sporting masterclasses that connect Sky Sports to the passion that kids have for learning about and playing sport.
The Sky Sports Mix channel line-up will also include documentaries, sports entertainment shows and other sporting content (Sky Sports). CAMPAIGN LIVE's Omar Oakes wrote the competition to lure subscribers with live football "has intensified in recent years, now that BT Sports offers Premier League and Champions League matches."
Earlier this year, Sky Chief Marketing & Digital Officer Stephen van Rooyen talked about moving Sky from a "one-size-fits-all" TV service to a tiered offering that would appeal to customers at different price points (CAMPAIGN LIVE, 3/18).
