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Marketing and Sponsorship

Adidas Tweets Confirmation Of Sponsorship Deal With Juventus 23-Year-Old Paul Pogba

Adidas’ "long rumoured sponsorship deal" with Juventus player Paul Pogba has been confirmed as he agreed to "what is believed to be a 10-year deal," according to Tony Connelly of THE DRUM. Adidas confirmed the news Wednesday with a tweet "welcoming the French 23-year-old" to the team of adidas-sponsored athletes, which also includes Barcelona's Lionel Messi. Pogba: "This is the first sponsor contract I’ve signed and it’s a very important decision for me." To coincide with the confirmation of the deal, which has been widely rumored since mid-February, the German sports brand "unveiled Pogba’s official football boots." The exclusive gold and black Ace 16+ Pure Control kicks were co-created by Pogba and "will initially only be given to him" (THE DRUM, 3/16).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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