Irish airline CityJet has been appointed the official airline partner of the Irish FA (FAI). As part of its role, CityJet will fly the squad to the European Championships in France in June. Republic of Ireland season ticket holders will receive a 10% discount on all CityJet flights, as part of the partnership between the airline and the FAI (CityJet).
MARKETPLACE BRIEFS ...
Beiersdorf South Africa signed a sponsorship deal with Real Madrid, for its Nivea Men brand. Players from the Spanish club "will star in several marketing campaigns for Nivea South Africa," with the first set to air featuring Gareth Bale, Dani Carvajal, Marcelo and Isco (GLOBAL COSMETICS NEWS, 3/16).
England and FA Women's Super League side Notts County Ladies goalkeeper Carly Telford "launched the first-ever goalkeeping gloves designed specifically for women." Telford and partner Precision Goalkeeping "developed a range of gloves with a narrower fit, reduced finger length and tighter backhand designed specifically to suit female hands." The gloves have "already seen use as Telford took them on England's SheBelieves Cup campaign in America earlier this month" (London DAILY MAIL, 3/16).
Sussex Cricket announced that car insurance provider 1st Central has "become the club's ground naming rights partner for the next three seasons." The ground's new official name will be "The 1st Central County Ground, Hove," with the sponsorship running until the end of the '18 season (BEXHILL OBSERVER, 3/15).
