Ten Sports Network is "in the process of doing away with sport-focused channels, except Ten Golf HD," according to TELEVISION POST. The ZEEL-owned network has "decided to rebrand the channels in numeric series," which it plans to unveil on April 1. A source said that the network has also procured a licence from the Ministry of Information & Broadcasting "to launch a high-definition channel under the name Ten 2 HD." The rebranding idea is to "make the channels universal rather than limiting them to one sport." The move "will allow Ten Sports more room to tackle live content particularly in case of an overlap." Globally, sports channels "brand their channels numerically." The network "will rebrand Ten Sports as Ten 1, Ten Action as Ten 2, Ten Cricket as Ten 3 and Ten HD as Ten 1 HD." Ten Golf HD, which was earlier a standard-definition channel, "will be the only sport-specific channel in the network’s portfolio." Ten Golf SD was "shut down to launch the HD version." Once the new license becomes effective, Ten Sports will have "six sports channels -- three in SD and three in HD." The three SD channels are Ten 1, 2, and 3 while the three HD channels will be Ten 1 HD, Ten 2 HD and Ten Golf HD. The sports business is "housed under Taj Television, which incidentally also manages the TV distribution business" (TELEVISION POST, 3/11).
