Hyundai Motor India, the country’s largest passenger car exporter, "entered into a four-year on-ground sponsorship deal" with the Board of Control for Cricket in India, according to TELEVISION POST. Hyundai is the official partner of the BCCI "for all matches to be played over the period of four years across the three formats -- Test, One day and T20." Under this agreement, a Hyundai fleet of premium cars "would be used for transporting the various stakeholders of the game throughout the event." Aside from providing the vehicles, Hyundai "will initiate innovative activities during the tournaments to enable cricket fans in various parts of the country to 'Experience Hyundai'" (TELEVISION POST, 3/10). The PTI reported the partnership is a part of Hyundai's efforts "to expand its presence in global sporting activities like Cricket, Football, Golf and World Rally Championship across worldwide markets." Besides title sponsor, the BCCI "has created space for three official associate sponsors" from which the cricket body would get Rs 150 crore ($22M) in the next four years. BCCI Secretary Anurag Thakur said that "the name of the third sponsor would be announced shortly" (PTI, 3/10).
