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Optus Approached Foxtel, Fox Sports For Premier League TV Rights

Optus approached Foxtel and Fox Sports "about using the satellite and cable monopoly's distribution" to screen English Premier League games for the "lucrative pubs and clubs market" following the telecom's "audacious" A$189M ($141M) swoop on the rights to the sport, according to Mason & White of the SYDNEY MORNING HERALD. Optus, owned by Singapore-based Singtel, approached the pay-TV sister companies last year but "talks have not progressed and ended in December." Industry sources said that the "approach underlines some of the difficulties Optus faces in putting together a package for pubs and clubs." Venues pay a "large premium to Fox Sports or Foxtel, which carefully police the market to ensure clients do not simply use cheaper consumer packages." It is understood the pay-TV provider was "unwilling to take on the extra cost of splitting its signal so that it only screened the EPL in pubs and clubs." The rights would also be "less valuable to Foxtel because they would not have been exclusive." Industry insiders predict that the "loss of the Premier League could lead to a significant number of customers abandoning their Foxtel subscription in favour of Optus's streaming offerings" (SMH, 3/7).

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