Menu
Marketing and Sponsorship

Renault Hopes Formula 1 Participation Will Push Car Sales

The head of the Renault-Nissan alliance said that owning a Formula One team "is key to selling cars in emerging markets," according to Peter Campbell of the FINANCIAL TIMES. Renault-Nissan Chair/CEO Carlos Ghosn said that the high-speed racing series is a "vehicle for awareness" in countries such as India and Brazil, and defended ownership of Renault's Formula One team as a "business" decision. Renault and Nissan have an alliance under which each is "run independently but share management, manufacturing and elements of the supply chain." In a speech at the Geneva motor show on Tuesday, Ghosn described the deal as "a partnership that works." Carmakers are "seeking ways to boost sales in emerging markets amid falling margins in traditional heartlands" such as Europe and the U.S. Costs of pushing or expanding in new markets where there is little brand awareness "can be prohibitive." Ghosn said, "We now have strong presence in China, India, Brazil, Russia, Iran, Middle East. All countries where Formula One is very popular." He said that it was important to own a team "not just because we are racing lovers and we love sports cars but because it is a business." Ghosn did not emphasize "the importance of winning Formula One races." Rather he indicated that Renault's participation was enough to increase its exposure, and key to the company's drive in emerging markets "for the next five to six years" (FT, 3/1).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2016/03/03/Marketing-and-Sponsorship/Renault-F1.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2016/03/03/Marketing-and-Sponsorship/Renault-F1.aspx

CLOSE