Monumental Sports & Entertainment (MSE) has appointed MP & Silva as its exclusive worldwide marketing rights agent to secure sponsorship, naming rights and commercial development. This partnership, which will be announced on Wednesday and will include a variety of analytics support and content development from Scout Sports and Entertainment, a division of Horizon Media, and Bungalow Horizon, a content joint venture with Horizon Media, will take MSE’s footprint well beyond the borders of Washington and the U.S. The partnership makes MP & Silva the main commercial partner of MSE, which owns and operates the Washington Capitals (NHL), Washington Wizards (NBA), Washington Mystics (WNBA) and Verizon Center. MP & Silva will be commercializing the naming rights of Verizon Center. Scout will provide MSE and MP & Silva with a wide array of global business analytics to further support and define MSE’s opportunities in the global marketplace. Bungalow Horizon will develop a wide array of content opportunities to support the initiative (MP & Silva).
