Menu
Marketing and Sponsorship

Portman Group Slams IAS Report Linking Sponsorship To Underage Drinking

Portman Group, the drinks industry body, "slammed a report claiming alcohol sponsorship causes increased underage drinking," according to Matthew Chapman of MARKETING MAGAZINE. Research by the Institute of Alcohol Studies claims that studies from Australia, New Zealand, the U.K., Germany, Italy, the Netherlands and Poland have all reported "positive associations between exposure to alcohol sports sponsorship and self-reported alcohol consumption." IAS added that two studies found alcohol sports sponsorship was "associated with increased levels of drinking amongst schoolchildren." However, the Portman Group "has attacked the findings and hit out at the motives of the IAS," which it labels as "the UK’s leading temperance campaigners." Portman Group CEO Henry Ashworth said, "It is unsurprising that the IAS consistently ignore the official statistics which show significant and sustained declines in underage drinking during the last decade. The IAS also fails to mention the real world evidence that shows an alcohol sponsorship ban in France has had no effect on reducing underage drinking" (MARKETING MAGAZINE, 2/25).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2016/02/26/Marketing-and-Sponsorship/Portman-Group-Report.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2016/02/26/Marketing-and-Sponsorship/Portman-Group-Report.aspx

CLOSE