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Domino's, BeIN Sports Renew Partnership, Will Offer Champions League Games

To celebrate the return of the Champions League, Domino’s “renewed its partnership with beIN Sports,” the principal broadcaster of the competition, according to MEDIA SPORTIF. Customers who order from Domino’s "Football Night" menu will benefit "from an offer to watch the Tuesday and Wednesday night European matches until May 26, with the exception of the final.” BeIN Sports Marketing & Business Development Dir Laurent De Camas said, “We thought it would be interesting to have beIN Sports engage with its sponsors, to boost the sales of their products.” The partnership will allow the pizza takeout specialist to “increase traffic to its website, and allow beIN Sports to attract new customers who have the chance to discover the channel, for a night, at a lower cost.” This form of partnership “may become a way to fight against illegal streaming” (MEDIA SPORTIF, 2/24).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

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SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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