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Bayern Munich has reached a multi-year extension with American TV network One World Sports. The renewal, which will be officially announced on Tuesday, will see One World Sports continue as the exclusive English-language North American carrier of Bayern’s int’l magazine show. Neither the network nor the club disclosed financial terms or length of the extension, citing their individual policies. The magazine show consists of full-length match replays along with player interviews, behind-the-scenes segments, pre-and-post-match press conferences and friendly matches. The three-hour program block airs three times each week. The partnership between One World Sports and Bayern Munich started in ’13 and expanded when the Bundesliga club decided to open a U.S. office in NYC in ’14. It now includes the hosting of viewing parties, promotions on the network’s website and social platforms, and sweepstakes for a trip to Germany to see the team live in action, One World Sports President & CEO Alexander Brown said. The network and the club recently teamed up for a Soctober promotion where fans entered to win a trip to Munich to see Bayern Munich take on Schalke at the Allianz Arena.
"We are in the process of planning One World Sports' signature tentpole event, Soctober 2016, which will again include Bayern Munich and promote our partnership with the club," Brown said. "Details are still being developed." He added that the network also works closely with the club to develop additional programming.
GROWING THE FAN BASE: For Bayern Munich, the extension is a further step in its media strategy to reach a wide audience of new and existing fans. "Bringing our story and the club closer to our fans will ultimately fuel greater excitement, participation and growth of the club and sport in the States," Bayern Munich's Exec Board Member of Internationalization & Strategy Jörg Wacker said. The club also negotiated media partnerships with MSN, Univision, Goal and Yahoo. One World Sports, which reaches more than 30 million homes in the U.S., plans on further expanding its relationship with the German football club. "We are also collaborating with the club to develop an integrated marketing plan that will promote the exclusive programming on our network and create opportunities for our viewers to gain insider’s access to one of the most popular soccer clubs in the world," Brown said.
