Sporting Goods Manufacturer Easton To Offer Baseball Equipment In Japan

Easton Baseball/Softball unveiled its first product offering for Japan at an interactive product showcase in Tokyo, Japan. For the first time, Easton will offer specifically designed products for both youth baseball and Nanshiki, a unique form of baseball played only in Japan that features a light rubber ball. In addition to a full assortment of bats for both styles of play, Easton also introduced an assortment of bags for its initial product launch that will be available at retail locations throughout Japan beginning in February. Easton estimates that the size of the global baseball equipment market is approximately $1.2B, with approximately one third of the market coming from Japan (Easton).