Eurosport achieved record audience figures with its exclusive coverage of the Novak Djokovic vs. Andy Murray Australian Open final, making it the most-watched TV channel in the U.K. Eurosport 1 was the most watched channel in the U.K. during the match, hitting a peak of 1.1 million viewers. It was Eurosport's best tennis ratings and best weekend in the U.K. ever. Eurosport's exclusive coverage of the final made Eurosport 1 the most watched channel in the U.K. at the moment Djokovic won the third set tiebreak to seal the victory. The three-hour match averaged 868,000 TV viewers with a peak audience of over 1 million viewers during the second set. The record is a further indication of Eurosport's revitalization and growth as part of Discovery Communications. The previous highest audience for a Eurosport program in the U.K. was over 20 years ago, when 793,000 people watched a FIFA World Cup match between Romania and Switzerland in '94. The previous best ever tennis audience was also for a Murray vs. Djokovic match for their French Open semifinal in '15, which achieved a peak audience of 560,000 (Eurosport).
