Marketing and Sponsorship

World Rugby Announces Partnership With Puressentiel

1.25.2016

World Rugby announced details of an official partnership with beauty and aromatherapy brand Puressentiel to jointly promote rugby in strategic markets. Under the four-year deal, Puressentiel will be associated with a number of major tournaments within World Rugby's portfolio, including the World Rugby U20 Championship, men's and women's HSBC World Rugby Sevens Series and Women's Rugby World Cup tournaments. Puressentiel will also partner with World Rugby to promote rugby in key markets, including Asia ahead of Rugby World Cup 2019 in Japan. The agreement also allows World Rugby to collaborate with Puressentiel to design and deliver a range of sporting lifestyle products for the int'l marketplace (World Rugby).

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