Menu
Franchises

Bundesliga Side Schalke Plans To Open Permanent Representations In U.S., China

Bundesliga club Schalke "is planning to open permanent representations in the U.S. and China in '16," according Manfred Hendriock of WAZ. Schalke Marketing Dir Alexander Jobst said that the club will become the second German team after Bayern Munich to open a representation in the U.S. In comparison to Bayern, which opened an office in N.Y., Schalke will collaborate with an agency. Jobst said that the club used its winter training camp in Florida to host initial talks with potential agencies. The location of the U.S. representation, he said, has not yet been determined. He added that the club plans the same thing for China in '16. The goal is to increase Schalke's popularity in the U.S. and generate economic success in the long term. In order to do so, Jobst said, "you have to be present in the market." Schalke launched a U.S.-specific online store in September. Since its launch the store has generated close to a six-figure revenue. He said that the figure has already surpassed the revenue generated by U.S.-based customers of its regular online shop over the past three years. Schalke also said its U.S.-specific social media channels saw a 50% increase in the numbers of followers during its time in Florida (WAZ, 1/20).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2016/01/22/Franchises/Schalke.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2016/01/22/Franchises/Schalke.aspx

CLOSE