The NBA teamed up with BT Sport and Rogers to give fans the opportunity to watch a live NBA game in 4K for the first time.
The 4K broadcast featured the Orlando Magic taking on the Toronto Raptors at The O2 in London on Thursday. It marked the first publicly available NBA game in 4K. BT Sport produced the broadcast using a state-of the-art 4K production truck and specially designed 4K cameras located throughout The O2. The NBA also announced a partnership with GiveMeSport that will see the launch of GiveMeSport.com/NBA, the NBA’s new official online destination in the U.K. The site, which will be launched in the coming weeks, will be hosted in a dedicated section of GiveMeSport.com and will feature a range of multimedia content including videos, highlights, localized editorial and real-time statistics (NBA). ... Digital content delivery platform Limelight Networks, Inc. announced that Arsenal Broadband Ltd. transitioned to the Limelight Orchestrate Delivery and Performance services to bring Arsenal team news as it happens to 100 million fans worldwide (Arsenal). ... MP & Silva secured a worldwide rights distribution deal for the Garanti Koza Sofia Open, an ATP World Tour 250 Series event. The deal includes all matches and all territories outside Bulgaria. The first ever ATP World Tour event in Bulgaria will be played indoors on hard courts from Feb. 1-7 and will be staged at the Arena Armeec Sofia, Bulgaria's leading sports and entertainment venue (MP & Silva).
