Marketing and Sponsorship

Bayern Munich Announces Regional Partnership With Wangkanai In Thailand

1.14.2016

Bayern Munich announced its first regional partnership in Thailand with one of the country’s largest sugar companies, Wangkanai. The cooperation covers brand image rights and Wangkanai will also become the presenting partner of the FC Bayern Youth Cup in Thailand. The tournament, which has been carried out in Thailand already in '14 and '15, will now be broadcast into homes across Thailand in a 15-episode TV series. Bayern Munich CEO Karl-Heinz Rummenigge said, "This partnership is an important step in our international strategy. It shows that we are a global brand and that fans all over the world support our team" (Bayern Munich).

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