Marketing and Sponsorship

Sky Bet Renews Sponsorship Of The Football League

12.23.2015

Sky bet has renewed its "sponsorship of the Football League," according to Mike Patterson of SKY SPORTS. The Leeds-based online bookmaker "has signed a new three-season title-sponsorship deal" which will begin in Aug. '16 and run until at least '19. Starting next season, the competition will be known as the Sky Bet English Football League and the league said that it will "deliver increased revenue" to its 72 clubs. The three divisions will "continue to be known as the Sky Bet Championship, Sky Bet League 1 and Sky Bet League 2." Sky Bet "will also be the title sponsor" of the Sky Bet Play-Offs. Football League CEO Shaun Harvey said, "At a time when The Football League is very much focused on its future, which includes our imminent re-branding to the EFL, it is a great encouragement to see Sky Bet putting their continued faith in our competition and our clubs" (SKY SPORTS, 12/22).

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