Etihad Airways To Become Ladies European Tour Official Airline In '16

Etihad Airways will "become the official airline of the Ladies European Tour" in '16, according to Tony Connelly of THE DRUM. The deal "will see Etihad Airways collaborate with LET on a series of marketing and in-flight media initiatives promoting the tour's female golfers." The partnership "is the latest in a series which Etihad has formed with a number of women's sports teams such as Manchester City Women's Football Club, Melbourne City Women's Football Club and the Washington Mystics of the Women's National Basketball Association." Etihad Airways "is now the second LET global partner, joining Omega, the official timekeeper of the LET" (THE DRUM, 12/17).