Infront, Int'l Ski Mountaineering Federation Extend Media Rights Deal

Infront Sports & Media and the Int'l Ski Mountaineering Federation extended their media rights and production agreement for the '15-16 ISMF Individual, Sprint and Vertical World Cup and the ISMF European Championships. The agreement includes an increased production offer for broadcasters of 5x15 minute magazine highlight programs. The programming will be produced in HD by Infront. The magazine programming offers race footage as well as results and standings, background on the event location, insight into training sessions, athlete profiles and background coverage -- all with English commentary. The distribution strategy is global, with a particular focus on countries where World Cup events are being staged. For the current season, Infront is to acquire the majority of advertising rights within camera view. Infront will also manage the event press office (Infront).