Gillette Owner Says Company Broke CBF Contract Fearing For Its Reputation

P&G, which sponsored the Brazilian Football Confederation (CBF) with its brand Gillette, said in a statement that "it terminated the contract fearing damage to its reputation," according to FOLHA DE SÃO PAULO. The CBF said that it "will take the case to the courts." P&G "withdrew from the contract in June this year, soon after the arrest in Switzerland" of former CBF President José Maria Marin, on the orders of the American Department of Justice. In a statement released on Tuesday, P&G said that "the decision is based in a contractual clause which allows for rescission in the event of something which may carry risk of damage to the company's image," without having to pay any kind of fine. The CBF rejects P&G's justification and said that "it will take legal action, seeking payment of the fine for terminating the contract -- likely to be in the millions, though the value was not specified" (FOLHA DE SÃO PAULO, 12/9).