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Premier League's New TV Deal Will Usher In Bold Era

EPL leading Leicester "are a symbol of how the English top flight has changed," according to Tony Evans of ESPN. It is likely that the team that finishes 20th next season will pocket £99M ($149.4M) next season "while those at the top of the table will pocket more than" £150M ($226M) in prize money. This "will be the effect of the next television contract, which will generate more than" £5B ($7.5B) for the Premier League. The "consequences will be startling: bigger transfer fees, better players and higher wages across the board." Forget "the notion of a European Super League;" England "no longer needs it." Every year in February, the accountancy firm Deloitte "publishes a list of the biggest earning clubs in the game." This year, England had 14 in the top 30. After '17, all 20 Premier League teams "could end up in this wealthy elite group." Leicester, then, "will be able to outspend any European clubs except Real Madrid, Barcelona, Paris Saint-Germain and arguably (and only arguably) Bayern Munich." Already, the Premier League's middle class "are richer than Serie A's best." In truth, the notion of the Big Four "was always somewhat transient and unrealistic." For "three brief seasons" between '06 and '09, ManU, Chelsea, Arsenal and Liverpool "dominated the top of the table and reached the late stages of the Champions League." Then Man City "blossomed and Liverpool faded." Those "who still think in terms of a closed shop at the top have not factored in the explosion of TV money since." Of course, "the super-rich will always have the best chance of winning." Of the 116 titles in the English game's history, "more than half have been won by just four clubs: United, Liverpool, Arsenal and Everton have 60 between them." The difference is that "now the wealthiest do not find it so easy to financially bully their divisional rivals." English football "could be on the cusp of an exciting new era" (ESPN, 11/23). 

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