Shirt sponsorship of national teams "could become a reality" if South Africa’s Tokyo Sexwale wins the FIFA presidency, according to David Owen of INSIDE THE GAMES. A 14-page manifesto distributed by the former anti-apartheid political activist turned mining tycoon includes a pledge to “seriously explore the possibility of having the national jersey…bearing the logo of the main sponsor.” He added, “There is space there for much value worth millions of dollars which will be destined directly into FAs’ coffers!” In a "canny document" which offers much to the 209 FAs that comprise the electorate for next February’s contest while "seeking to highlight its author’s extensive management expertise in football, politics and business, much is left vague." For example, in calling for a stronger development support and financial assistance program for “less well-to-do” FAs, Sexwale pledges a “prudent distribution of funds to FAs will be done in an equitable and responsible manner” while “maintaining adequate cash reserves to maintain FIFA as a going concern.” But he does not quantify either the distribution of funds or the size of cash reserves he regards as “adequate.” He is "clear" in urging what he terms "enhanced democratisation," direct election of all FIFA exec committee members at the FIFA congress and not via confederations (INSIDE THE GAMES, 11/18).
