Ben Ainslie's race team, "based on the Camber in Old Portsmouth is found to have brought" £3.8M ($5.7M) to the city during the America's Cup World Series in Portsmouth, according to Miles O'Leary of the PORTSMOUTH NEWS. An economic report covering all aspects of the event -- from the money visitors spent, to the benefits to the economy and the effect the weather had on racing -- "has been published by analysts KPMG." Spectators spent £5.9M ($8.9M) and the benefit to the U.K. economy through the event was £4.3M ($6.5M) "after costs are taken into account," with £1.3M ($1.96M) "coming Portsmouth’s way and Hampshire enjoying" £1.6M ($2.4M) of benefits. It was found that "millions more would have come the region's way if the weather had held out and the final day of racing had not been canceled." Almost a third of all 49 companies surveyed "reported an increase in sales" of up to 25%. Of the £5.9M spent by visitors, it was estimated £1.5M ($2.3M) "would have been spent by families on other attractions in the area anyway if the event had not taken place." This brings the "total amount brought in by visitors directly through the World Series" to £4.3M (PORTSMOUTH NEWS, 11/10).
