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Marketing and Sponsorship

Citi Cricket All-Stars Top Sponsors Lineup Announced

The organizers of the upcoming Citi Cricket All-Stars have finalized an all-star lineup of sponsors. Top-tier sponsors are Citi, MasterCard, PepsiCo, State Farm, Azur Global, Sling TV and Oxigen. Additional sponsors include Lycamobile, Etihad and Uber. Citi Cricket All-Stars is headlined by former cricketers Sachin Tendulkar and Shane Warne. The first match was on Saturday at Citi Field in N.Y., followed on Wednesday at Minute Maid Park in Houston, and culminating on Saturday at Dodger Stadium in L.A. In addition to its title sponsorship of the series, Citi is the host of the first event at Citi Field, and will also name and present the Cricket All-Stars Cup to the winners of the series (Cricket All-Stars). In Mumbai, Pratik Bhakta reported Gurgaon-based digital payments company Oxigen plans to use the Cricket All-Stars as "a means to promote its new online platform oxygen.com or oxigenusa.com meant for remittances from the U.S. to India, among the non-resident Indian population of the country." Oxigen Services Corporate Affairs President Meher Sarid said, "This new website is meant for transfer of money from the U.S.A. to India for students as well as other Indians settled there." Though the "exact amount spent in this endorsement was not revealed," Sarid said that the company had spent around a "couple of crores" to get its name associated with the All-Stars T20 series (ECONOMIC TIMES, 11/7). 

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